In the process of adapting the "Aishti" logo from Latin script to Arabic, I meticulously utilized the original logo's modules to ensure consistency and coherence. The primary objective of this project was to seamlessly transition the brand identity into Arabic while maintaining the essence and visual integrity of the English version. By adhering to the same x-height and proportions as the original design, I aimed to create a harmonious and recognizable Arabic version of the logo. Through careful consideration of letterforms and spacing, I ensured that the Arabic rendition remained faithful to the spirit of the brand while catering to a different linguistic context. This undertaking allowed for an exploration of the nuances of Arabic typography and a deeper understanding of how to effectively transpose a logo across different languages and cultural frameworks..